When thinking in Creative Concepts you kind of write a book for yourself where every chapter is some sort of concept, which all togheter of course forms your final product. But really if you don't want to get lost, and if you're someone like me who easily is derived from his work it's important to think in individual Creative Concepts. It's important whilst working you see progress, therefore small concepts within one big project will keep motivating you and keep your projects interesting to work on.
It's just something I wanted to share, think about it.
~parisgfx